The PFS Supports
Landmark Theaters
Philadelphia International
Gay & Lesbian Film Festival
July 10 - 21, 2008
Philadelphia Film Festival
March 26 - April 7, 2009
REEL COOL
The Newsletter of the Philadelphia Film Society
Sponsored by our friends at
International House and Institute of Contemporary Art
Enjoy the latest news from the Philadelphia Film Society
Click Here to receive
PFS NEWSLINES
E-Newsletters & Updates
sent straight to your inbox!
Philadelphia Film Society Recognizes It's Supporters
Philadelphia Film Festival - By the Numbers
Dates April 7-20, 2005
Attendance 61,000 (2004)
Venues 8 screens in 3 neighborhoods:
The Prince Music Theatre, Center City
Gershman Y, Center City
The Ritz East, Old City
International House, University City
The Bridge: cinema de lux, University City
Sponsor to Patron Impressions Eye Candy Media screen 1.5 Million
Street Pole Banners in Center City and University City
(50) 5 Million
Prince Music Theatre window display 750,000
Festival mini-posters 1,000 printed
Festival trailer 61,000
Sponsor Acknowledgment Board 22,500
Gobo in Lobby of Prince 17,500
Opening Night Gift Bags 500
Closing Night Gift Bags 350
Logo on Festival ads in: Moviemaker circulation 54,000
Variety circulation 13,000
Where Magazine circulation 30,000
Courier-Post circulation 80,000
Program Guide Circulation: 30,000
Past ticket buyers' distribution 8,000
Area-wide distribution 14,000
Venue distribution 9,000
Membership mailing 200
Industry mailing 750
Mini-Guide Circulation: 350,000
Philadelphia Metro insert 150,000
Festival distribution 200,000
Other Media Phillyfests.com web hits 1 million
Daily E-Newslines 2,300 e-mails
Quarterly E-Newsletter to PFS members 200
Philadelphia Film Festival Attendee Demographics
Audience Age 40% - Under 35
31% - 35-50 years of age
29% - older than 50 years of age
Annual Household Income 56% - over $51,000 a year
20% - over $100,000 a year
Education 84% have a college education
44% hold a graduate or professional degree
Information Source 69% PFS website
41% Newspapers
14% Television and Radio Media
Film-Goers 82% will see more than 3 films
76% have attended the Festival before
56% dine out 3 or more times during the Festival
35% are accompanied by more than one person
Sponsors 50% returned for PFF 04 at an equal or higher level
89% of Festival patrons would patronize a business
that was a sponsor of the Film Festival
All statistics are based upon the PFF 2004 audience survey analysis taken by the Philadelphia Film Society.